I recently came across the logo for the London Symphony Orchestra and for no particular reason I suddenly noticed that what I had taken to be simply the initials LSO also showed a conductor. I love logos with this kind of thing, when your first impression doesn’t necessarily give you the whole picture.
It’s like the kind of optical illusion you get in the old rabbit/duck image. I got interested in this and decided to do a little digging around. It seems that there’s recently been some research done on how easily people see the two images in the picture: the more easily you can flip between the two the more creative you are. Since I must have seen the LSO logo hundreds of times that obviously doesn’t say a great deal for my creativity sadly!
However, having got interested I began to notice “hidden” elements in lots of logos. Here are a few of my favourites.
This one I love – what do you see first?
These two are quite similar in structure, but good clean logos with at least two distinct images.